Among some of the marketing strategies that GWC Valve International used when they were just starting up in Bakersfield and Milan, these are some of them

  • JaySee Publications (reaches 60,000 homes across west island)
  • Add in the Suburban
  • Social media
  • Word of mouth
  • Additional flyering (door to door)
  • Posting flyers on bulletin boards all over the Bakersfield local communities

Often times startups are forced to use smaller marketing communications channels to reach their immediate environment. Some of the methods used force people to use smaller methods. Competition is fierce in the valve manufacturing field and requires businesses like GWC Valve International to use effective strategies. GWC Valve International highly encourages companies to come up with long-term marketing strategies so they can transition from smaller strategies to bigger ones that will be nationally and internationally recognized.